Advisory for founders & growing teams
Practical advice for building products and growing businesses.
I work with founders and growing teams to navigate product decisions, uncover growth opportunities, and connect their technology investments to measurable business outcomes.
My approach combines hands-on product development, customer experience, commercial strategy, and experience building and scaling technology businesses.
01Focus areas
Where I can help.
Four areas where founders and growing teams most often get stuck, and where my own experience applies directly.
- 01
Product Strategy & Validation
Deciding what to build, and whether to build it at all. For teams with a new idea, an early product or a crowded roadmap: clarifying the problem, testing demand before committing budget, and scoping an MVP that can ship quickly.
Experience behind it: A zero-to-one MVP at PropTechBuzz, live within three months; 50+ client MVPs at WeLoveNoCode; rescoping AERDF's project to fit its real requirements.
- 02
Go-to-Market & Revenue Strategy
Turning a working product into revenue. Positioning, choosing the partners and channels worth pursuing, and building a consultative sales approach for business buyers.
Experience behind it: Category Leadership sales and conference partnerships at PropTechBuzz; a consultative rescoping that expanded AERDF's contract 200%; teaching Product Positioning at Treford Africa.
- 03
Customer Success & Retention
Keeping and growing the customers you've already won. Onboarding, account health and renewals, and understanding why customers leave, or come back.
Experience behind it: Client success for about $2.1M in ARR at WeLoveNoCode, with ~80% retention and up to 78% reactivation.
- 04
Product & Growth Execution
Getting product, marketing and sales moving in the same direction. Release cadence, cross-functional delivery, and tying product work to commercial goals.
Experience behind it: Weekly releases with a cross-functional team at PropTechBuzz; concurrent client builds at WeLoveNoCode.
02Proof of experience
Work I've done, not advice I've read.
Case studies from my roles and client engagements.
Employer · 2023 — Present
PropTechBuzz
From an idea to a proptech platform with 13,500+ members and 1,300+ listings.
$15K–$20KMonthly company sales
Read the case study
Employer · 2021 — 2023
WeLoveNoCode
Shipping client MVPs and running client success for most of the company's revenue.
$2.1MARR portfolio under management
Read the case study
Client engagement through WeLoveNoCode
AERDF
Transforming project scope into long-term value for AERDF, an education research and development nonprofit.
200%Initial contract expansion
Read the case study
03Start a conversation
Tell me about your challenge.
A few details about your business and what you're trying to solve. I'll reply by email.